TASK TWO: DMCM Ideas and Objectives

Task 2:

Digital marketing:

v  Improvements to existing social media

o    Deansgate’s own Facebook, twitter, linked in, you tube accounts

o    Link up with existing Manchester City Council Facebook page

o    Links on MCC website

o    Links to personal accounts

o    Links on Manchester websites to do with events, bars and restaurant services

v  Banner adverts

v  Pay per click adverts

v  Reviews via digital resources

v  Allowing comments from anyone to be supplied

CHOICES>>>

1.    Reviews

2.    Social Media Networks

3.    Digital resources such as You Tube and Flickr

WHY??

1.    DDDD

2.    EEEE

3.    FFFF

WHY NOT THE OTHERS:

Can’t afford banner adverts – no budget

Can’t afford PPC adverts – no budget

No capcity to build banner ad

Limited staff members

Lack of knowledge about digital marketing – still learning

Cuts from Government

Pros

Cons

Risks