Task one: DMCM updated

Task 1

Strategic direction of Manchester City Council>>>

To market Manchester and the North West region nationally and internationally, making it a world class destination for people to live, work, do business in and for tourism and leisure.

Digital Deansgate Objective>>>

To inform, advise and assist Manchester’s residents and tourists, both nationally and internationally, providing accessible and interactive information, via regular reviews of the Deansgate community.

Service and Offering>>>

To review Deansgate restaurants, pubs, clubs and shops

To provide interactive content

CHOICE??

Advantages>>>

1.            Interactive content engages and educates the reader

2.            The reviews can advise tourists and residents on where to go.

3.            It puts Deansgate on the map

Disadvantages>>>

1.            How reliable are the reviews - will they subjective?

2.            People can post their own comments on the information supplied, this would need to be monitored.

3.            Bad reviews may cause anger of local businesses and reduce popularity of businesses in Deansgate.

Risks>>>

1.            Permission to undertake the project from MCC.

2.            To be banned on Google or social networks, therefore reducing SEO and overall awareness.

3.            Complaints by local businesses for bad reviews.

TARGET AUDIENCE

KEY PHRASES IN RED!