Task 2: DMCM updates

Task 2:

·         Improvements to existing social media existence;

o       Deansgate’s own Facebook, Twitter, Linkedin, You Tube accounts

o       Link up with existing Manchester City Council (MCC) Facebook page

·         Links on MCC website, personal accounts and Manchester websites to do with events, bars and restaurant services.

·         Banner adverts on Google

·         Pay per click adverts on Google

·         Reviews of Deansgate localities via digital resources

·         Allowing comments from anyone to be supplied

Choices>>>

1.    Reviews of restaurants, bars, nightclubs and shops in Deansgate Manchester.

2.    To use Social Media Networks such as those mentioned above to advertise the    Deansgate blog.

3.    To use digital resources such as You Tube and Flickr to showcase Deansgate in      videos and images.

Why>>>

1.    Reviews on Deansgate specifically are hard to find and there is nowhere currently that advises visitors to Manchester where to go in Deansgate.

2.    Social media networks allow an international and national audience and helps to increase awareness, generate a following and advertise the services currently in the Deansgate community.

3.     Instead of using just the social media networks, other digital devices such as You Tube can showcase Deansgate in a different light and attract a different audience.

Why not the others?>>>

MCC can’t afford banner and PPC adverts as there is currently no budget for this. With cuts in Government expenditure, there is no capacity to assemble these adverts. Digital Deansgate also has limited staff members and a lack of knowledge about digital marketing communications management as this is a learning process.

Advantages>>>

1.      It can appeal to an international and national audience.

2.      Improvements to the social media existence will get more people talking about and visiting Deansgate.

3.      It puts Deansgate on the Map.

4.      It has information all in one spot for people trying to find out information for nights out and visits to Manchester.

5.      There are many ways to showcase Deansgate with the choices we plan to use. 

Risks/Disadvantages>>>

1.      Amount of time and money to undertake reviews

2.      Quality of reviews/videos/images/content