Introduction to Digital Deansgate - DMCM

We are currently studying at university doing a Digital Marketing Communications Management (DMCM) module at Manchester Metropolitan University Business School.

We have formed a DMCM company called Digital Deansgate, which aims to establish a platform by which Deansgate is promoted and reviewed.

Our team consists of five members:

Social Media Manager:               Elle Williams

Social Media Coordinator:           Tim Grimes

SEO Manager:                          Jack Finlay

Review Coordinator:                  Alanna Ashton

Media/Design Specialist:             Michelle Lee

Our Mission Statement

“Our core purpose is to inform, advise and assist Manchester’s residents and tourists, providing accessible and interactive information, via regular updates in the Deansgate online community.”

Chosen Organisation

We, Digital Deansgate have chosen to develop a digital marketing communications and business strategy for Manchester City Council (MCC). MCC currently has a website and a Facebook group, however, we see much room for improvement. MCC's values are People, Pride and Place. Digital Deansgate aims to concentrate on Place to "celebrate all things Manchester" and make improvements to where people visit, specifically Deansgate.

The strategic direction of MCC is:

"To market Manchester and the North West region nationally and internationally, making it a world class destination for people to live, work, do business in and for tourism and leisure."

The website is used to showcase all of the services MCC offers and the facebook group allows some interaction between residents and tourists in Manchester and MCC.

We aim to improve!

Follow us on Twitter - Deansgate_UK

Follow us on Facebook - Add Deansgate Manchester as a friend to find out more...