Task 1
Strategic direction of Manchester City Council:
To market Manchester and the North West region nationally and internationally, making it a world class destination for people to live, work, do business in and for tourism and leisure.
Objective:
To inform, advise and assist Manchester’s residents and tourists, both nationally and internationally, providing accessible and interactive information, via regular reviews of the Deansgate community.
Service and Offering
Reviews
Provides interactive content
CHOICE??
Pros
Engages the reader
Educates
Advises on where to go
Puts Deansgate on the map
Cons
How reliable are the reviews - are they subjective?
People can post their own comments on the information supplied
Bad reviews may cause anger of local businesses
Risks
Permission…
Banned on Google or social networks
Complaints
TARGET AUDIENCE
KEY PHRASES
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